Position Overview

KC Elite Staffing is recruiting on behalf of our client for a Digital Media Specialist position. Our client is seeking an experienced professional to manage YouTube and paid social media campaigns during their peak tax-season marketing cycle. You will work hands-on with campaign planning, execution, optimization, and monitoring in a fast-paced environment. This is a seasonal contract role with full-time hours during the contract period.

Key Responsibilities

Plan, execute, and manage YouTube and Demand Gen campaigns including setup, trafficking, QA, and ongoing optimization.

Monitor and optimize campaign performance across the funnel—pacing, delivery, creative, targeting, and budgets—identifying issues and opportunities proactively.

Analyze campaign performance data and translate findings into actionable optimization recommendations supporting brand and performance objectives.

Provide hands-on paid social support across Meta and TikTok during peak periods, collaborating with media leadership and cross-functional teams.

Manage multiple priorities in a high-volume environment while maintaining attention to detail and consistent delivery.

Required Qualifications

5+ years of hands-on experience planning, buying, and managing YouTube and Demand Gen advertising campaigns.

Strong expertise in YouTube and Demand Gen campaign setup, trafficking, QA, targeting, creative management, budget pacing, and optimization.

Working knowledge of paid social platforms, particularly Meta and TikTok, with ability to provide hands-on campaign support.

Strong analytical skills and data literacy; ability to interpret performance data and translate insights into recommendations.

Experience collaborating effectively with media, creative, analytics, and data teams.

Familiarity with media reporting and measurement tools and processes.

Work Schedule

Mid-December – April: 40 hours per week (full-time during contract period)

Special Notes

100% Remote. Must be based in Central or Eastern Time Zone. No relocation assistance or visa sponsorship available.